The one rupee snack
Encountered this wonderful snack which comes in the shapes of animals and objects. Eating it with my son is not only fun, it is also learning animals and objects. And guess what it just costs rupee one. Its a very powerful innovation at the bottom of pyramid. The 7g snack is made by Isha foods, Nagawara main road, Bangalore. Very wonderful innovation. Need more of such disruptive products elsewhere.